Our mission is to change the way people shop.

The future of shopping is social.

The future of shopping is social.

The current online shopping experience is broken—boring, inefficient, and dominated by ads and forced selling.


At ForReal, we believe shopping should be driven by real recommendations, not algorithms pushing products you don’t need or actually want.


We’re building the future of shopping—a platform where personal connections and authentic recommendations shape purchase decisions.


By matching brands, customers, and creators, we’re creating a more engaging, trust-based shopping experience that feels natural and intuitive.


Instead of intrusive ads, we empower people to share products they genuinely love, making shopping more organic and community-driven.


Fabian Ouwehand

Co-Founder & CEO, ForReal

The current online shopping experience is broken—boring, inefficient, and dominated by ads and forced selling.


At ForReal, we believe shopping should be driven by real recommendations, not algorithms pushing products you don’t need or actually want.


We’re building the future of shopping—a platform where personal connections and authentic recommendations shape purchase decisions.


By matching brands, customers, and creators, we’re creating a more engaging, trust-based shopping experience that feels natural and intuitive.


Instead of intrusive ads, we empower people to share products they genuinely love, making shopping more organic and community-driven.


Fabian Ouwehand

Co-Founder & CEO, ForReal

Shop everything,
all in one place.

Say goodbye to switching between tabs! Discover millions of products

from your favorite stores, seamlessly integrated into one platform.

Our team is regularly featured by leading publications

Moving the industry forward with our annual conference.

Moving the industry forward with our annual conference.

The Social Commerce Conference is a first-of-its-kind event fully focussed on the exponential growth of the social commerce industry in Europe.

The Social Commerce Conference is a first-of-its-kind event fully focussed on the exponential growth of the social commerce industry in Europe.

Get inspired by real recommendations.

Shop smarter with insights from people you trust. Explore products loved and shared by real people, not ads.

We partner with the best in the industry.

We partner with the best in the industry.

ForReal has a strategic partnership with TikTok, leveraging its powerful ecosystem to drive authentic social shopping experiences and connect brands, creators, and consumers through engaging, recommendation-driven commerce.

ForReal has a strategic partnership with TikTok, leveraging its powerful ecosystem to drive authentic social shopping experiences and connect brands, creators, and consumers through engaging, recommendation-driven commerce.

Create wishlists and share what you love.

Build your perfect wishlist with products from any store, all in one place. Share it with friends and family on social media or Whatsapp!