For merchants

Shoppers use FRL to find inspiration, shop for products and try new ideas. They’re in-market but undecided—and they’re always looking for brands like yours.

Reach your audience across the full funnel, from discovery to decision. Let’s get you started today!

73% of shoppers expecting brands to understand their unique needs and expectations.

With FRL,
it's possible

We leverage emotional connection by incorporating social media dynamics and user driven interactions to transform online shopping into a more collaborative and interactive experience.

80% of our users make list. In average they use over 10 products, and 7 brands.

Your goals, your way


Use FRL Ads for marketing goals such as awareness, consideration and conversions. Combine flexible formats with tailored targeting to launch successful campaigns.


Help your clients to achieve outstanding results across the funnel with inspiring, engaging content. We offer special agency tools to help you build and grow your clients’ presence on the platform.


Shoppers on FRL spend 2x more per month than people on other platforms.3 Use catalogues and shopping ads to reach people who are ready to buy.

Get ahead with FRL insights

Read our latest research, news and best practices to set yourself up for success.

Grow your business with a free ads consultation

If you’re new to FRL Ads, you might qualify for free, personalised campaign support. Get our best tips to grow your business with tailored creative strategies, campaign advice and more.